Blog

Notes on saying the hard thing.

Scripts, speech patterns, and honest advice for the conversations that matter — written by the founder. First posts are on their way.

WorkComing soon

What to say when they tell you “budgets are frozen”

The deflection is the test, not the end. A script for holding your number.

PatternsComing soon

You say “sorry” nine times a day. Here’s what it costs.

Needless apologies shrink your ask before you’ve made it — and what to say instead.

SocialComing soon

Small talk for people who hate small talk

Why your mind goes blank, and the two-question trick that keeps a conversation alive.

In the meantime, the best writing prompt is a real rep — download Aplomb and practice the conversation you’ve been putting off.